Hydro-Québec, a multi-billion-dollar energy provider, needed a digital and brand transformation to improve stakeholder engagement, compete with emerging clean-tech firms, and navigate strict regulatory constraints. Its outdated website made it difficult for enterprise clients, regulators, and consumers to access key information, while its market positioning in renewable energy required modernization to stand out in the evolving clean energy space.
Flor164 redesigned Hydro-Québec’s digital platforms with an intuitive UX/UI for seamless stakeholder engagement, real-time energy data dashboards, and accessible regulatory updates. A clean energy thought-leadership platform was developed to position its executives as industry pioneers, while a regulatory-compliant PR strategy transformed compliance-heavy messaging into high-impact brand storytelling. This ensured Hydro-Québec’s authority in sustainable energy while maintaining strict industry regulations.
User engagement surged 264%, with corporate partnerships tripling as Hydro-Québec’s market positioning strengthened in the North American clean energy sector. Regulatory-compliant digital campaigns enhanced public trust, leading to stronger enterprise contracts and higher stakeholder confidence. The transformation solidified Hydro-Québec’s role as a dominant force in sustainable energy, ensuring long-term relevance in a competitive industry.