Bollinger, a heritage-driven luxury Champagne house, faced a digital disconnect—its online presence lacked the prestige that affluent consumers expect. The website’s UX/UI did not reflect its craftsmanship, competitors were excelling in digital-first luxury experiences, and Bollinger had limited engagement with high-net-worth collectors seeking exclusive offerings. To maintain its status as the gold standard in fine Champagne, the brand needed a digital transformation that honored its legacy while meeting the expectations of modern luxury buyers.
Flor164 executed a heritage-aligned digital overhaul, ensuring Bollinger’s online presence matched its elite status. A refined luxury UX/UI brought high-touch, cinematic storytelling, seamless navigation, and intuitive access to private collections. Engagement strategies included a VIP client portal, AI-driven personalization, and tiered content for collectors, hospitality partners, and fine dining elites. To reinforce brand positioning, Flor164 launched strategic partnerships in ultra-luxury industries, securing placements in high-end publications and exclusive event collaborations.
Within six months, luxury consumer engagement surged 318%, private sales inquiries increased x5, and elite buyer engagement doubled, leading to higher-value conversions. Strategic collaborations expanded Bollinger’s cross-industry exposure by 47%, while the brand’s online authority now mirrors its offline prestige, securing its position as the most sought-after Champagne for collectors and connoisseurs.