Client: Chicago Facial at House22
Industry: High-End Spa Services
Services Provided: Landing Page, Google Ads Campaign, SEO Optimization, Online Booking System, Cross-Selling Campaigns via Email and Text Messaging.
Chicago Facial, is one of three main departments within House22 Chicago Spa, looking to attract new, local, and high-end clientele for its facial services in downtown Chicago. Despite House22's overall success, Chicago Facial needed a focused digital strategy to improve its visibility on Google and increase facial sales.
Before Flor164's intervention, Chicago Facial was a well-known service within House22, originated by the co-owner, but hadn't fully tapped into the potential of targeted online marketing. Despite its high-quality services and skilled staff, Chicago Facial struggled to stand out in the competitive high-end spa market of downtown Chicago. Their online presence was minimal, reflected in their average 21st position on Google and a lack of customer reviews, which limited their visibility to potential high-end clients. Their goal was to become the go-to facial service for Chicago's high-end market, where facials start at $250.
Chicago Facial, is one of three main departments within House22 Chicago Spa, looking to attract new, local, and high-end clientele for its facial services in downtown Chicago. Despite House22's overall success, Chicago Facial needed a focused digital strategy to improve its visibility on Google and increase facial sales.
Launching a targeted Google Ads campaign to immediately increase visibility.
Creating a high-converting landing page to attract and retain upscale clientele.
Implementing an aggressive SEO campaign to improve Google rankings.
Encouraging client reviews post-service to build online credibility.
These steps were designed to work in tandem with a broader, long-term marketing strategy aimed at maximizing ROI and establishing Chicago Facial as a premier choice in the high-end market.
Within two months, a bespoke landing page was designed, emphasizing the luxury and exclusivity of Chicago Facial's services. The Google Ads campaign was carefully crafted to appeal to the high-end downtown Chicago demographic.
An online booking system was added, making appointments easier and improving customer service. This system collected data for marketing, offered quick FaceTime consultations, and had an AI chat for quick help or connecting with the front desk.
The landing page for Chicago Facial underwent meticulous SEO optimization to climb the ranks in organic search engine results pages (SERPs). This strategic focus not only places it prominently on Google and Google Maps but also attracts more organic traffic, crucial for establishing Chicago Facial as a top local choice. Excelling in organic SERPs leads to a significant reduction in customer acquisition costs (CAC), as higher natural search rankings draw in potential clients without the need for paid advertising. This enhanced online visibility is key to driving engagement and converting searches into loyal customers.
One major challenge was quickly establishing a strong online presence. Flor164 addressed this by implementing an aggressive SEO and Google Ads strategy, which rapidly improved their search engine ranking and visibility.
Another challenge was the initial lack of customer reviews, which was crucial for building trust. Flor164 encouraged Chicago Facial to implement a post-service follow-up process, inviting clients to leave reviews, significantly increasing their number and quality.
Lastly, the need to attract a more upscale clientele was met by redesigning the landing page and adjusting the service pricing strategy, which not only attracted the desired demographic but also increased the perceived value of the services offered.
Chicago Facial's journey with Flor164 is a testament to the power of a focused digital strategy in transforming a service within a larger brand. By understanding and targeting their ideal client, Chicago Facial not only increased its client base but also enhanced its reputation as a premier provider of luxury spa services.
Inspired by Chicago Facial's success?
Discover how Flor164 can elevate your brand's digital presence and drive tangible results. Get a free video recommendation on how you can improve your service-based local business.
Need a website? We can help you there too.
